Today, Tom speaks with Derek Thompson, a senior editor at The Atlantic, where he writes about business and technology, and hosts the new podcast Crazy/Genius. He is also the author of Hit Makers: The Science of Popularity in the Age of Distraction. In his book -- which happens to be a best-seller -- Thompson takes a scientific approach to understanding why certain things in our culture become ----cool,---- at least for a while, and whether or not there are commonalities between them across creative and cultural disciplines. Thompson examines the hidden psychological and market forces that make a song, a movie or a politician popular, and how those forces are constantly reshaping our cultural landscape.